Concept: “Eyes like embers of hell that pierce deep inside you. The BLACK POODLE taunts its victims – attacking only when it is provoked.”
Content: A cunning, monstrous hound that can induce fight, flight, or freeze responses in PCs
Writing: Describes sinister behavior alongside stat block and Specials
Art/design: Gets a lot of aesthetic mileage out of a relatively limited set of elements
Usability: Definitive proof that poodles are jerks

Concept: “What happens when the lore of our world collides with the Dying World of MÖRK BORG?”
Content: The first volume of collected FÖLK-LORE Jam entries
Writing: Varies by author, see individual entries under the FÖLK-LORE Jam tag
Art/design: Varies by entry; single-page entries are well balanced in spreads
Usability: Varies by entry, but it’s all Mörk Borg—how tough could it be?