Concept: “Mass produced monstrosities in a wide range of styles and sizes.”
Content: Seven furniture solutions to fit an scvm’s tastes and needs
Writing: Takes a sinister, occult tone with some clever rimshots
Art/design: Designed for easy readability with Mörky splatter for visual effect
Usability: No assembly required

Concept: “Based on the Ikea Brimnes line of beds”
Content: An ambush monster with options for customization, sure to fit any domestic need
Writing: Uses a sterile commercial style to great humorous effect
Art/design: Brilliantly stylized as an advertising brochure
Usability: “Some assembly required”

Concept: “The PC(s) […] find themselves in a furniture and home accessories dungeon.”
Content: An endless nightmare of forced commerce
Writing: Concise with subtle humor; highly effective in both capacities
Art/design: Look at the map. Realize you’re in hell.
Usability: Escape is an option, but winning isn’t

Concept: “A beast from the depths of a labyrinthine dungeon. Ambush predator evolved from mere ambush and mimicry. Rush delivery as standard.”
Content: Killer kabinet
Writing: Witty and parodically minimalist
Art/design: Clean, well-organized imitation of a product factsheet; very appropriate for the concept
Usability: Features adjustable shelving

Concept: “Made for the IKILLYA katalog jam”
Content: A variety of furniture and smaller accessories with special abilities (except for that one chair that’s just a chair)
Writing: Entries intentionally read like cloying advertisement copy
Art/design: A range of layouts and design choices typically oriented on and around illustrations and other images
Usability: “IKILLYA takes no responsibility for the untimely death of anyone(s) who is in possession of an IKILLYA product.” You’ve been warned.

Concept: “You have sold your soul and serve the blue and gold giant.”
Content: A fairly lean class that forgoes special features in favor of special scrolls
Writing: Supremely concise with some clever humor in the additional scrolls
Art/design: Clean, conservative layout matches the theme, concept, and writing; oodles of umlauts
Usability: As a document, very easy to use; the class seems like it would be extremely handy in nearly any situation

Concept: “A delightful duo of cursed magic items for the Dying World! Somewhat useful, but more likely to only add to your misery.”
Content: A shopping bag of holding and a universal hex wrench that have as much capacity for harm as utility
Writing: Refuses to sugar-coat its disdain
Art/design: Facsimile-quality illustrations symbolize the flattened affect of mass production
Usability: Simultaneously goads you toward consumerism and warns you away from it. The contempt is palpable.

Concept: “It might be just what you've been looking for, if you need to organize your stuff and don't mind feeding a ravenous creature copious amounts of meat.”
Content: A guardian monster and potential pet in three shapes and sizes
Writing: Highly instructive and dryly hilarious
Art/design: Black and white text, clean-line images, and austere layout nicely replicate an instruction-manual feel; design on the care/feeding page is appropriately jolting
Usability: Includes safety precautions in English and German and a note for GMs 

Concept: “A listing by the Creton monks as they attempt to collate and catalog the curios dredged up from below the Cathedral”
Content: 7 holy items with a variety of effects
Writing: Contains a mix of mechanics and lore for each entry
Art/design: Text blocks are arranged around a central image near the item they describe
Usability: Items in the illustration are labeled for easy reference

Concept: “It's dead.  It drags a coffin with a chain and spins it around until it hits PCs.  No assembly required!”
Content: skeleton x1; chain x1; coffin x1
Writing: Concise and highly functional
Art/design: Laid out for accessibility and easy use
Usability: Attack-randomization table balances the monster’s heftiness and is a novel way to add some chaos to your fights

Concept: “Sear these specific patterns into your flesh to please the gods.”
Content: Ritual scarification that grants special abilities but alter characters’ capacities to speak or perceive truth
Writing: Clear, compelling descriptions that combine mechanical and qualitative effects
Art/design: Arrangement and orientation of text figures the disorientation and fragmentation at the concept’s core
Usability: A creative way of granting some mechanical advantages and seriously augmenting character roleplay

Concept: “Everything you need to summon some foes to slay your enemies and really tie the room together.”
Content: A modular monster-maker
Writing: Includes an extremely entertaining warning label; otherwise, the instructions are intentionally minimal; individual components add stats and special abilities
Art/design: Arranged as an iconographic instruction manual; modular illustrations are very organic and expressive
Usability: “Some assembly required”

Concept: “Before you lies a plate of delicious looking meatballs.”
Content: A tantalizing, treacherous treat
Writing: Includes a concise setup, test mechanics, and table of effects for partaking
Art/design: You should not eat meatballs that are this color
Usability: Designed to cause conflict amongst players, and that’s always fun

Concept: “Stitched together from the corpses of the many Hope did not save, The Monster is shunned for existing.”
Content: An adaptation of Frankenstein’s monster
Writing: The Shelley quote elegantly adds depth and character that can’t be conveyed through stats and special abilities
Art/design: Text color contrasts well against its ground; the illustration reinforces the concept’s pathos
Usability: A mechanically and cognitively challenging antagonist

Concept: “A collection of holy trinkets”
Content: 3 crowns, comfy pillows, sacred stained glass, and a holy hireling
Writing: Pragmatic with a distinctly humorous streak
Art/design: Content is visually depicted and labeled on one page and elaborated on the next; blackletter type is a bit hard to read in the spreads but more accessible in the single-pages PDF
Usability: Remember to pay your independent contractors