Concept: “Deep in the woods of Kergüs, you befall a small tribe of earthbound. Their Chieftain, Krüll, warns you of an accursed  kinsmen – a Wendigo – hiding among them, slaughtering a man every night.”
Content: Provides a hook, suspects (with a fun alibi system), and culprit
Writing: Conveys the necessary information concisely but effectively
Art/design: A gritty graphic character with strategic shocks of color
Usability: Allows GM to customize scenario to taste or need; includes a twisted twist on the reward

Concept: “Clearly not a deer; it is not from here.”
Content: An anti-magic anti-deer
Writing: Descriptive and mechanical text both serve to establish a compelling character
Art/design: Likewise, depiction in silhouette establishes a form but allows the GM to customize the details
Usability: Ups the ante on arcane risks and consequences

Concept: “Find Randal in d8 rounds and return the head to Samson’s body before all the blood drains out and Samson’s protective magicks over Sarkash are lost.”
Content: An adventure hook and stat blocks for a chase through Sarkash
Writing: Concise, unambiguous, and to the point
Art/design: Well organized and cleanly laid out
Usability: GM will need to fill in incidentals, but the framework is there