Concept: “Spill some blood and turn it into the ink that draws the path for your wildest dreams. Just make sure the blood doesn’t end up being yours.”
Content: A highly useful but also highly lethal magical map
Writing: Folds the mechanics into the lore with a very menacing, esoteric tone
Art/design: Vibrant colors, first-person POV to support concept and immersion established in the writing
Usability: Requires a steady stream of sacrifice for in-game use, and may additionally result in character mortality

Concept: “A relatively friendly cigar selling npc(s) and their cigars which may or may not have some secret magical effects”
Content: A more lighthearted encounter with lots of potential for short- and long-term hijinks
Writing: Full of character and entertaining to read and interpret for play
Art/design: Diverse typography and patchwork layout creates a dynamic (but still readable) gestalt
Usability: This product contains nicotine.

Concept: “Only the worthy can persevere through the trials and set eyes upon the divine.”
Content: Circumvent (or kill) embodiments of the 7 Deadly Sins to reach the stronghold and negate a Misery
Writing: Sketches the overall scenario and individual encounters with stat blocks for each NPC
Art/design: Text blocks’ arrangement around the map reflects encounter placement on the map; typography and color also help with navigation
Usability: Carries serious penalties for PCs who take encounters at face value