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Lord Sombrio’s Horse Lottery

Concept: “A business-card sized table to enrich your horse acquisition experience”
Content:
A table of four types of horses, each with its own practical features
Writing:
Quick and descriptive
Art/design:
Stylized enough to add character but without hindering use at intended size
Usability:
It fits on a business card, but it’s still easier to read when printed full-size